ITV, still reeling from ITV HD's accidental running of a commercial during England's goal against the USA on Saturday (here), were embarrassed once again today after documents showing that wires connecting their commentary team to the broadcastygrid almost burst into flames at about the same time.
Had the wires burned through it would have disconnected the commentators and all that would be heard in homes across the country would have been the vuvuzela's which dominated the crowd noise.
In a flash poll, 85% said that it would have been an improvement.
ITV's share price crashed up 5p on the news.
The fire was successfully put out with a fire extinguisher with the letters bp on it. (bp was once a British company.)